<p>明星用声音赚钱，早就不是什么新鲜事了。</p><p>现在我们打开导航，听到自己心仪的明星播报“前方道路拥堵”，可能都不会太惊讶了。</p><p>还有许多有声书，由于有了“明星朗读”buff加成，身价和销量也都会大涨。</p><p>但如果有一天你忽然发现，这些声音其实是由AI克隆出来的呢？</p><p>也就是说，明星本人根本不需要到场，只需要一份语料，AI就能自动将他们说话的声音、语气合成出来！</p><p style="text-align: center;"><img style="filter: brightness(0.96);" src="https://meiguo.com/uploadfiles/images/9462/20210516/022730_TsJXIO.png" alt="这家公司用Deepfake帮明星合成语音，让他们躺着也能赚钱"><p>而且，现在已经有人开始这么做了。</p><p>最近，美国一家人工智能公司Veritone瞄准了商机，推出了一个名叫Marvel.AI的平台，为名人提供声音克隆服务。</p><p style="text-align: center;"><img style="filter: brightness(0.96);" src="https://p6-tt.byteimg.com/origin/pgc-image/d645c4ceb0bf4b12b0c9dfa8b0ffd0a2.png?from=pc" alt="这家公司用Deepfake帮明星合成语音，让他们躺着也能赚钱"><p>他们认为，对于名人而言，录广告、代言是一份利润丰厚的工作，他们的声音也是个人品牌很重要的一部分。</p><p>总裁瑞安·斯蒂尔伯格（Ryan Steelberg）表示：“人们想去做这些生意，但是会苦于没有时间去演播室录音。”</p><p>所以，他们就“贴心地”推出了这样一项服务，可以帮名人克隆出自己声音的复制品，在需要的时候就可以用这些复制品来完成工作</p><p>当某个名人在睡觉时，他的声音可能会在录广播、读有声书。</p><p>斯蒂尔伯格表示，该平台甚至可以利用档案录音来训练模型，让死人的声音复活。</p><p>AI的模仿效果如何？</p><p>具体操作上，公司表示Marvel.AI将会提供两种服务。</p><p>第一种：是一种可以自己操作的模型，就像亚马逊、微软等公司那样，任何人都可以从预先生成的目录中选择，按己所需创建一个声音项目。</p><p>第二种就厉害了，Veritone本着“顾客是上帝”的原则，为用户提供了“您掏钱，我服务”的铂金VVVIP奢华体验。</p><p>整个过程中，客户只需要提交自己的声音数据。之后，Veritone将会创建一个克隆好的语音模型，保存在公司的系统中。只要客户有需要，就能立刻把模型调出开始克隆。</p><p>总裁斯蒂尔伯格坚信，市场上对这种服务的需求是存在的，他们已经准备好商业化应用了。</p><p>且不管他说的市场需求到底怎样，能不能克隆出优质的声音才是关键啊。</p><p>对此，Veritone向媒体分享了三个语音片段来展现自己的技术。</p><p>他们让总裁斯蒂尔伯格朗读了一段薄荷糖广告，让AI模仿他的声音，并把这段语音变成女声进行对比。</p><p>我们不妨来听一下效果：</p><p tt-videoid="v03004g10000c2gb88q76926t0sb3o00" tt-poster="http://p3.pstatp.com/large/tos-cn-p-0026/c53a6bc821ebebf2483dae628ac221fc" 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&quot;);"><p></p><p>显然这个效果并不完美，AI的声音缺少了一些起伏，听起来很机械。</p><p>而且这仅仅是一段朗读，在真正的代言中，往往是需要用饱含感情的声音来带动大众情绪的。</p><p>在这一点上，AI的能力实在是令人怀疑。</p><p style="text-align: center;"><img style="filter: brightness(0.96);" src="https://meiguo.com/uploadfiles/images/9462/20210516/022734_1Qhg85.png" alt="这家公司用Deepfake帮明星合成语音，让他们躺着也能赚钱"><p>对此，总裁斯蒂尔伯格认为技术还在不断发展，说不定未来几年有更好的新模型呢？</p><p>他认为，还是要注重用户的体验，才能让他们的平台打出名声。</p><p>看到这里，不禁让人怀疑这还是不是一个AI项目。</p><p>Veritone是一家怎样的公司？</p><p>Veritone虽然自称是一家“人工智能公司”，但其大部分收入来自广告和内容授权。</p><p>该公司的另一个部门Veritone Licensing，对一些主要档案的视频进行授权。其中包括CBS和CNN等广播公司以及NCAA和美国网球公开赛等体育组织拥有的档案。</p><p style="text-align: center;"><img style="filter: brightness(0.96);" src="https://meiguo.com/uploadfiles/images/9462/20210516/022736_mJRnj0.png" alt="这家公司用Deepfake帮明星合成语音，让他们躺着也能赚钱"><p>总裁斯蒂尔伯格表示，与纯粹专注于技术的人工智能初创公司相比，Veritone在授权和广告方面的经验将赋予其优势。</p><p>并且，即便是作为一个商业项目，这个事情似乎也不太靠谱。</p><p>毕竟一个广告代言，最重要的就是传递这个名人本人能带来的影响，如果有一天他的声音都是假的，那大众还会买他的账吗？</p><p>总裁斯蒂尔伯格表示，他们会努力建立一个行业标准，让大众在明知道不是明星真实声音的情况下，还依旧信赖他的影响力。</p><p>目前，该公司表示这个问题只需要去说服一些名人来帮他们发声。</p><p>One More Thing</p><p>近几年来，声音克隆的话题一直热度不减。</p><p>一方面是技术上的突破确实令人惊喜。</p><p>早在2019年，Google团队就提出了一种文本语音合成（text to speech）神经系统，能通过少量样本学习到多个不同说话者（speaker）的语音特征，并合成他们的讲话音频。</p><p>这个少量有多少？只需要5秒的音源，就能完成克隆。</p><p>研发人员通过通过第一个语音特征编码网络（encoder）建模说话者的语音特征，接着通过第二个高质量的TTS网络完成特征到语音的转换。</p><p>两个网络可以分别在不同的数据集上训练，因此对训练数据的需求量大大降低。</p><p style="text-align: center;"><img style="filter: brightness(0.96);" src="https://meiguo.com/uploadfiles/images/9462/20210516/022737_ILV59L.png" alt="这家公司用Deepfake帮明星合成语音，让他们躺着也能赚钱"><p>而且克隆语音的技术也已被不少公司投入实际应用中，如亚马逊、微软、百度等等。</p><p>但与此同时，关于声音克隆的社会争议也层出不穷，此前就有不法之徒利用语音合成来进行电话诈骗的案例，这也一度让人谈Deepfake色变。</p><p>你看好这项技术的商业化吗？</p><p>参考链接：<br>[1]<br>https://www.theverge.com/2021/5/14/22432180/voice-clone-deepfake-celebrities-influencers-veritone-ai-platform<br>[2]<br>https://arxiv.org/pdf/1806.04558.pdf</p><p>— 完 —</p><p>量子位</p>