Dwight and Mamie Eisenhower watching a television during the Republican National Convention, Chicago, Illinois (Library of Congress)

德怀特·艾森豪威尔和玛米·艾森豪威尔在伊利诺伊州芝加哥举行的共和党全国代表大会期间看电视（国会图书馆）

如今，在总统大选期间投放政治广告是一种普遍做法。但你知道这个传统是从何时开始的吗？

最早的总统大选电视竞选广告于1952年播出。共和党总统候选人德怀特·艾森豪威尔（Dwight Eisenhower）在一系列商业广告中回答了普通民众的提问。这些广告片题为“艾森豪威尔回答美国”，并通过“来自阿比林的男人”的戏剧性镜头与选民互动。（艾森豪威尔来自堪萨斯州的阿比林。）

https://usa.usembassy.de/elections04/ef/0714-2.htm

#美国大选将于11月3日举行#

#美国大选#

美国驻华大使馆2020年美国大选：https://china.usembassy-china.org.cn/zh/2020-elections-zh/

#MediaInElections

Nowadays, running political advertisements during presidential elections is a common practice. But do you know when that tradition first started?

The first televised campaign spots in a presidential campaign were aired in 1952. In a series of commercials, Dwight Eisenhower, the Republican candidate for president, answered questions from average citizens. These spots were titled "Eisenhower Answers America" and featured dramatic footage of "the Man from Abilene" interacting with voters. (Eisenhower was from Abilene, Kansas.)

https://usa.usembassy.de/elections04/ef/0714-2.htm

出处：美国驻华大使馆（微信订阅号：USEmbassyChina）